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Veganuary; Is The Trend Continuing?

Veganuary; Is The Trend Continuing?

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Throughout recent years, Veganuary has been a rising trend throughout the world. More restaurants, café’s, hotels, and businesses are becoming more involved in the vegan movement, with a host of vegan cuisines available almost everywhere.

Although January is primarily dedicated to promoting Veganism, the trend looks to continue throughout the following months. It’s imperative for restaurant owners to understand and keep up to date with the latest food trends, and with hundreds of new vegan items launched, it begs the question; is Veganuary continuing?

The Rise of Veganism

How much do you know about Veganuary? It not only aims to promote vegan foods, products and healthy alternatives to meat ingredients, but it also plays a huge part in promoting vegan businesses which are dedicated to the vegan lifestyle.

This year showed a record of individuals who signed up to Veganuary, with 400,000 people! This is a rise of more than 100,000 from the previous year. Since the rise of Veganuary, manufacturers, supermarkets, and restaurants have all participated in the rising vegan market: reducing their meat consumption.

You will have noticed hugely popular brands and businesses promoting vegan alternatives to a lot of their dishes; including Subway, Greggs, KFC, Papa Johns and more. Even world-renowned chefs such as Gordon Ramsey are promoting their vegan dishes to keep up with the trend.

Is the Trend Continuing?

It isn’t just the food industry the vegan trend is increasing; it is also promoted greatly throughout the fashion world – with a huge number of famous and mainstream clothing brands and make-up lines finding and voicing vegan alternatives to their products. These fashion brands include Stella McCartney, Gucci, and Michael Kors, to name a few.

With sales of vegan alternative foods on the rise, it shows Veganuary is only getting stronger. With vegan trends being voiced worldwide, we can expect a lot more from Veganuary in 2020.

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